Not Just Any Movie Premiere: PCAK Video Will Save Lives
Friday, May 03, 2019 11:23 AM
Baptist Health will be rolling out the red carpet on Monday, May 6, for a
movie premiere that will save the lives of thousands of Kentucky infants.
The movie, created by Prevent Child Abuse of Kentucky, educates caregivers
about safe sleep practices and pediatric abusive head trauma. The Kentucky
Hospital Association will distribute it to every birthing center in the
state, meaning it will be viewed by more than 50,000 new parents each year
in more than 100 hospitals.
WellCare Health Plans sponsored the video.
“With 54,000 live births in Kentucky each year, we know there’s a
significant audience of new parents that can benefit from learning how to
keep their babies as safe as possible,” stated Jill Seyfred, Executive
Director, Prevent Child Abuse Kentucky.
The Kentucky Hospital Association, along with other key partners, will play
an important role in ensuring this educational video reaches this sizable
audience. “Becoming a new parent can be both overwhelming and joyous,” noted Donna Meador, Director of Quality and Patient Safety, Kentucky Hospital
Association. “Our birthing hospitals are in an unique position to provide
immediate support to new parents, and through this ground-breaking
educational video, we can protect thousands of infant lives.”