Kentucky Health Care Organizations Win Marketing Awards

Nov 18

Written by:
Monday, November 18, 2019 3:42 PM  RssIcon

KSHPRM LogoOn Friday, November 15, the Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) held its annual Thoroughbred Awards. The awards luncheon, held in conjunction with the KSHRPRM fall conference at The Kentucky Castle in Versailles, honored and recognized excellent work throughout the commonwealth in the areas of health care marketing and public relations.

Organizations were eligible to submit entries in 34 categories ranging from television advertising to direct mail design, community events and social media campaigns. This year, entries were judged by the Louisiana Society for Marketing and Public Relations. In total, 113 entries were submitted for consideration. Entries receiving 70 to 76 total points earned a Certificate of Merit, while those receiving 77 total points and higher earned Thoroughbred Award statues. Thus, there were 35 Thoroughbred Awards and 34 Certificates of Merit presented at the event.

The following is a list of all winners:

KSHPRM Thoroughbred Awards Winners 2019

Community Relations/Comm. Service: Patient/Public Education Initiative

  • Methodist Hospital

Direct Mail: Single

  • Jennie Stuart Health

Events: Internal events for staff

  • Murray-Calloway County Hospital

Fundraising: For a hospital, specific service line or other worthy cause

  • St. Claire HealthCare
  • Baptist Health

Media Relations: Earned Media placement in/on a bonafide print, broadcast or online news outlet

  • Methodist Hospital

Overall campaigns: Internal or external comm. Program using same, $25k

  • Baptist Health
  • Methodist Hospital

Print Advertising: Series of three or more

  • Bluegrass Care Navigators

Print Advertising: Single ad

  • AdventHealth Manchester (2 awards)
  • University of Louisville Hospital

Publication: Annual Report

  • Norton Healthcare (2 awards)
  • Baptist Health
  • Hardin Memorial Health

Publication: External

  • Norton Healthcare

Publication: Internal

  • Norton Healthcare
  • AdventHealth Manchester

Publication: Outdoor

  • Methodist Hospital

Radio Advertising: Single :30 or :60 spot

  • Jennie Stuart Health
  • AdventHealth Manchester

Television Advertising: Series of 3 or more :30 or :60

  • University of Louisville Hospital

Video: Long form (2:00 and longer)

  • Shriners Hospitals for Children Medical Center - Lexington

Video: Short form (up to 2:00)

  • Murray-Calloway County Hospital

Website: Social Media Content such as Facebook, Twitter or LinkedIn

  • AdventHealth Manchester
  • University of Louisville Hospital
  • University of Louisville

Writing: Long - Narrative text/annual report, magazine or speech more than 500 words

  • Baptist Health
  • Kentucky Office of Rural Health
  • University of Louisville Hospital (2 awards)

Writing: Short - PR Writing/News Release or Brochure

  • Rockcastle Regional Hospital & Respiratory Care Center
  • Methodist Hospital
  • Baptist Health

KSHPRM Certificate of Merit Winners 2019

Community Relations/Comm. Service: Patient/Public Education Initiative

  • Livingston Hospital
  • Methodist Hospital
  • Shriners Hospitals for Children Medical Center - Lexington
  • Rockcastle Regional Hospital & Respiratory Care Center
  • University of Louisville School of Medicine

Direct MAIL: Special purpose publication

  • Rockcastle Regional Hospital & Respiratory Care Center
Events: Internal events for staff
  • AdventHealth Manchester
  • Baptist Health

Events: Other events that do not fall within community relations/comm.

  • Bluegrass Care Navigators
  • Hardin Memorial Health

Fundraising: For a hospital, specific service line or other worthy cause

  • Shriners Hospitals for Children Medical Center - Lexington
Media Relations: Earned Media placement in/on a bonafide print, broadcast or online news outlet

  • University of Louisville
Overall campaigns: Internal or external communications program using traditional and digital components under $25K
 
  • Baptist Health (2 certificates)

Print Advertising: Series of three or more

  • Murray-Calloway County Hospital
  • Rockcastle Regional Hospital & Respiratory Care Center

Print Advertising: Single ad

  • Methodist Hospital (2 certificates)

Publication: Annual Report

  • Jennie Stuart Health
  • Rockcastle Regional Hospital & Respiratory Care Center
  • University of Louisville Hospital

Publication: External

  • Kentucky Office of Rural Health
Publication: Internal
  • Baptist Health (2 certificates)

Radio Advertising: Single :30 or :60 spot

  • Methodist Hospital (2 certificates)
  • AdventHealth Manchester
  • Appalachian Regional Healthcare
  • Baptist Health

Video: Long form (2:00 and longer)

  • Methodist Hospital
  • Baptist Health

Video: Short form (up to 2:00)

  • Baptist Health

Website: Social Media Content such as Facebook, Twitter or LinkedIn

  • Methodist Hospital

Writing: Long - Narrative text/annual report, magazine or speech more than 500 words

  • Kentucky Office of Rural Health
  • Rockcastle Regional Hospital & Respiratory Care Center

Congratulations to all the participants and winners!

For more information about joining KSHPRM, visit www.kshprm.net.

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